Time to change the US Electoral College System?

From one of my posts on 30 September, it is fairly clear that I fall into the category of someone concerned about the British Parliamentary electoral system.  Very simply not enough voices are heard and if you live in a safe Conservative or a safe Labour seat, you don't see the main parties' big hitters knocking on your door during a general election campaign.

I feel this is also a problem across the pond.  The US Presidential Election system is often referred to as the Electoral College System.  What it means is that the candidate who polls the most votes in a particular state, gets all that state's electoral college votes irrespective of the margin of victory in that particular state.  As with the British Parliamentary System's marginal constituency, it is all very well if you live in a swing state like Florida.  However if you live in what is generally considered to be a non-swing state like Texas or New York, then the Presidential candidates will not be concentrating their campaigning on your doorstep!

I recognise the US and UK have other big issues on their respective agendas at the moment such as the economy, and rightly so.  However turnouts at recent Presidential elections have been consistently below 60%.  In the UK, general election turnouts have been consistently below 70% in recent times.  You don't have to be a political genius to understand that there is a feeling the larger parties are quite happy to snuff out the smaller parties from making any kind of impact.

I acknowledge that in the US, there have been more proposals in Congress for constitutional amendments on the electoral college subject than on any other subject.  But why is the electoral college issue not as big an issue as it should be?  We are living in changing times.  If the western world, arguably led by the US is trying to convey a message to parts of the world such as the Middle East that democracy is the way forward, then surely there needs to be a clear demonstration that voices do get heard!